Client: Mental Health of America Dutchess County (MHADC)

Brand Features:

• Standards guide developed so that brand can be maintained by staff
• Distinctive corporate identity has bold, inviting curves; maintains connection to national organization by using same colors
• Key information attracts immediate attention in post-it-like note boxes
• eNewsletter summary format displays information concisely and neatly—the key to getting people to read, respond, engage