Project Description

Client: Adirondack Mountain Club

Concept: Increase Website Visitor Action with Compelling Content


  • Develop a website with a recognizable brand
  • Persuasive call-to-action boxes inspire participation
  • Spectacular imagery will lead to longer site visits
  • Donation page shows donors what ADK will be able to do with their contribution
  • Smart phone display is responsive, attention-getting and appeals to millenials
  • Custom member page designed to increase website participation
  • Tabbed content on lodging and special event pages breaks content into manageable chunks
  • Online store uses WooCommerce plug-in in conjunction with Raiser’s Edge donor management system