There’s nothing more satisfying than a logo that works well with or without knowing all of its secrets. Here are a few of my favorite logos with hidden symbols.
Pittsburgh Zoo & PPG Aquarium
The tree borders disguise gorilla and lion faces.
Hope for African Children Initiative
The two orange shapes that create the borders of the African continent are human profiles.
The shape of Australia is contained in the white space between her bent leg and body.
The FedEx logo has an arrow secretly concealed between the E and the X.
The yellow line under their logo isn’t just a smile, it points from a to z — everything they sell.
Did you know the V and the A represent an analog symbol and the I and 0 represent the 1 and 0 of binary code?
The two T’s in the middle of the word are people and the i in between them is a bowl of salsa—for the chips!