There’s nothing more satisfying than a logo that works well with or without knowing all of its secrets. Here are a few of my favorite logos with hidden symbols.

Pittsburgh Zoo & PPG Aquarium logo

Pittsburgh Zoo & PPG Aquarium

The tree borders disguise gorilla and lion faces.

Hope for African Children Intiative logo

Hope for African Children Initiative

The two orange shapes that create the borders of the African continent are human profiles.

image of Yoga Australia Logo

 Yogo Australia

The shape of Australia is contained in the white space between her bent leg and body.

fedex logo


The FedEx logo has an arrow secretly concealed between the E and the X.

amazon logo


The yellow line under their logo isn’t just a smile, it points from a to z — everything they sell.

vaio logo


Did you know the V and the A represent an analog symbol and the I and 0 represent the 1 and 0 of binary code?

Tostitos logo


The two T’s in the middle of the word are people and the i in between them is a bowl of salsa—for the chips!