CLIENT:

Strategies for Change Now

CONCEPT:

Website Design Inspires New Brand

FEATURES:

  • URL change creates need for revised company name and corporate identity
  • Arrow icon underscores forward-thinking consulting style
  • Bilingual Spanish-English website functionality
  • Custom online questionnaire offers immediate feedback on corporate performance
  • See the site live at www.strategiesforchangenow.com.

CHALLENGE:

Strategies For Change Now (SFCN) provides strategy development, leadership coaching and organization change consultation to businesses and nonprofit organizations around the world. A broader business focus instigated the development of a new website…and ultimately a new brand.

SOLUTION:

First thing’s first. The old website url did not match the name of the business. A search revealed that StrategiesForChangeNow.com—a slight twist on the previous Strategies for Change—was available. This small first step expanded the project to include the development of a bold new brand in addition to a new website. Key features of Full Deck Design’s website design are the completely bilingual Spanish and English content and a custom questionnaire designed to pinpoint management problem areas. SFCN’s expertise is clearly evident in the careful way the questionnaire was crafted which we feel will inspire site visitors to pick up the phone. Next Step Digital expertly programmed the entire custom site in WordPress allowing each component to be translated into both languages and maintained inhouse by SFCN staff.
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