Girl Scouts Heart of the Hudson


Newsletter Sparks Member Engagement


  • Playful design appeals to girl scouts and their families
  • Positive articles and engaging photos
  • Easy-to-read calendar of events organized by age
  • Focus on upcoming store specials
  • Highlight new initiative “Nuts for the Military”


Girl Scouts Heart of the Hudson (GSHH) serves girls in a broad area that includes Dutchess, Orange, Putnam, Rockland, Sullivan, Ulster and Westchester counties. In order to enhance communication with members throughout the territory, GSHH decided to develop a print newsletter.


Full Deck’s solution was to design G.I.R.L. Talk, the inaugural newsletter for GSHH. The fun, colorful design includes quirky doodles, photos of Girl Scouts and cut paper callout boxes. Girls will certainly gain a sense of pride in fellow Girl Scouts participating in athletic, academic and community activities. A calendar of upcoming events quickly shows troop leaders the events available for their age group. A reminder of special merchandise offerings reminds families to shop in the store. And, a notice about a new fundraising initiative of the Operation Cookie Drop—Nuts for the Military.
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