CLIENT:

Grace Smith House

CONCEPT:

Minimalist Design Highlights Non Profit’s Work

FEATURES:

  • Mailed reports are a way to meaningfully connect with donors, sponsors and government officials between campaigns
  • Design features a play on purple ribbon as symbol of domestic violence awareness
  • Clean, minimalist layout shines spotlight on Grace Smith House’s accomplishments
  • Remittance envelope insert as interim fundraising tool

CHALLENGE:

Grace Smith House offers a full array of easily accessed and free services to survivors of domestic violence. A new Executive Director inspired the desire to update the look of a report template we’d designed several years ago.

SOLUTION:

The challenge for nonprofits in this time of cost-cutting, is to remind everyone of the critical role they play. Grace Smith House mails two printed reports per year that remind people what they do, who they work with and how much they need the community’s support. Our new report design is fresh and full of white space calling attention to the report content and the people GSH serves. We played with purple ribbons—the symbol of domestic violence awareness. Happy-family photos highlight the positive impact of their shelters, programs and services. The report will be mailed with a remittance envelope in the hopes of encouraging donations.
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