CLIENT:

Accent Cabinetry and Woodworking, Inc.

CONCEPT:

Fresh Look for Established Business

FEATURES:

  • Well-known Hudson Valley cabinet and woodworking business moved to a new location sparking the need to update marketing materials
  • A tagline that describes what sets them apart—where artistry and precision go hand in hand
  • Photos of tools of the trade—tape measure, pencil, ruler—reinforce concept of hand craftsmanship and attention to detail
  • Responsive website design lets visitors scroll to see project details on mobile phones
  • Fresh color palette of different green hues reinforces brand
  • See the site live at www.accentcabinetryny.com

CHALLENGE:

Accent Cabinetry and Woodworking, Inc. has been designing and building custom crafted business and home environments in the Hudson Valley for more than 20 years. A move to a new location with a showroom and expanded millwork capabilities also inspired a fresh look for their marketing materials.

SOLUTION:

To maintain branding, the brochure design complements the website design. The green color palette is inviting and nonintrusive to the display of Accent’s own work. FDD worked with GiG Marketing to develop a tagline that describes why people hire Accent again and again—where artistry and precision go hand in hand. The responsive website design shows off Accent’s portfolio of projects equally well, but differently—horizontally on desktop computers and vertically on mobile phones.
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