Childrens-170-Logo-square-cmyk

CLIENT:

Children’s Home of Poughkeepsie

CONCEPT:

Reinforce Goals in Anniversary Years

FEATURES:

  • 170th anniversary offers an opportunity to highlight importance of organization’s mission
  • Children’s flower drawings lend personal, creative touch
  • Join CHP in a celebratory ribbon cutting 4-6 pm October 26
  • Use a dedicated web page to track engagement

CHALLENGE:

The Children’s Home of Poughkeepsie serves children in the foster care system who have experienced neglect, abuse or disruption of parental relationships. A place of healing and hope for 170 years, they wanted to recognize the anniversary with an adjustment to their logo, a banner out front and a billboard.

SOLUTION:

Our design for the 170th logo included square and horizontal versions allowing maximal use of space across a variety of applications. We wanted to emphasize the importance of working with children in sensitive a situation and thought this would best be accomplished by including them. The flower drawings are the delightful results! To track engagement, the banner and billboard used a call-to-action that led people to a specific web page. Join the Children’s Home on Thursday October 26 from 4 – 6 pm for a special ribbon cutting ceremony.
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