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CLIENT:

The Arc of Dutchess

CONCEPT:

Branding A Nonprofit Event Saves Time And Money

FEATURES:

  • Annual events gain recognition with branding
  • Re-utilizing artwork keeps design fees to a minimum
  • Join us Thursday, September 28, 2017 for Celebration of Stars

“Full Deck Design has been a true ‘partner’ in helping us to brand our events. Molly is talented, insightful, and quickly offers suggestions that clearly define our message. She is a pleasure to work with.” — Crys McCuin, Executive Director, The Arc of Dutchess

CHALLENGE:

Like all nonprofit organizations, The Arc of Dutchess needs to be fiscally responsible. With lots of worthy causes out there, it’s crucial to let their core audience know about their fundraising events. Two signature events for The Arc of Dutchess are Celebration of Stars in the fall and An Evening of Discovery in the spring.

SOLUTION:

Designing a distinct look for an event that can be used from year to year is an ideal way to let your core audience know what fundraising events to attend as well as save money on design. For the Celebration of Stars event, we took our inspiration from the night sky with a shooting star—ideal for representing the true stars in our community that are honored as part of this special event. The Discovery design features a peek behind the curtain. Last year, the discovery was a talent show performed by individuals the Arc of Dutchess serves—a truly magical evening. Stay tuned for 2018, it will be a different kind of discovery and one that will leave you breathless.
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