CHALLENGE Vassar-Warner Home is a nonprofit adult home thatâ€™s been operating in an historic part of downtown Poughkeepsie for more than 140 years. The look and content of their website hadnâ€™t been updated in many years. Executive Director Irene Andujar was ready to rethink it completely. In addition, she wanted to be able to make future updates easy to handle inhouse.
FULL DECK DESIGN SOLUTION The task of assisting aging parents choose senior living options primarily falls upon women. A small focus group of Gen X and Gen Y women helped select this crisp, contemporary design ensuring that its effectiveness will last well into the future. Visitors get a true sense of what itâ€™s like to live in the home from the people and quotes on the home page describing every day life, the engaging text written by Rebecca Hyde and lots of photosâ€”some taken by Full Deck. To underscore Vassar-Warner Homeâ€™s dedication to help seniors make a smooth transition from their homes, Full Deck suggested developing a comprehensive Resources for Families section. This treasure trove of information will no doubt attract site visitors from all over the countryâ€” boosting their site rank at the same time. Next Step Digital expertly built the site in the easy-to-use WordPress interface enabling staff to quickly update site content and post the latest news.
Join this lively group September 20, 2013 for Killer Karaoke, a murder mystery dinner fundraiser.