CHALLENGE Behind closed doors, an estimated 30,000 acts of domestic voilence occur every year in Dutchess County. Grace Smith House supports and empowers women and their children to live free from domestic violence. Neither the look nor the content of their printed materials adequately targeted the women they serve or the donors who support their vital services.
FULL DECK DESIGN SOLUTION Echoing their open door logo and tagline, Full Deck Design used a photograph of a purple door to brand the look of a suite of brochures. Powerful photographs of women were inlaid in the door panels to best appeal to three different groupsâ€”women and teenage girls involved in violent relationships and potential donors. By creating three separate brochures, GSH was able to develop content to address the distinct needs of each group.Â The widespread dissemination of the brochures and complementary flyers will hopefully help spread the word that GSH is a safe haven and powerful resource in our community. Please consider including Grace Smith House in your charitable plans this holiday season and in the coming year.
HOW CAN WE HELP YOU? Our creativity and original thinking can help your business develop impactful promotional pieces, too. Give us a call at 845-266-3852 or email us -Â to see how we wake up your business image!