Archive for the ‘Design Ideas for Nonprofits’ Category

Websites Should Have 5 Year Lifespan

Sunday, September 15th, 2013

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CHALLENGE Vassar-Warner Home is a nonprofit adult home that’s been operating in an historic part of downtown Poughkeepsie for more than 140 years. The look and content of their website hadn’t been updated in many years. Executive Director Irene Andujar was ready to rethink it completely. In addition, she wanted to be able to make future updates easy to handle inhouse.

FULL DECK DESIGN SOLUTION The task of assisting aging parents choose senior living options primarily falls upon women. A small focus group of Gen X and Gen Y women helped select this crisp, contemporary design ensuring that its effectiveness will last well into the future. Visitors get a true sense of what it’s like to live in the home from the people and quotes on the home page describing every day life, the engaging text written by Rebecca Hyde and lots of photos—some taken by Full Deck. To underscore Vassar-Warner Home’s dedication to help seniors make a smooth transition from their homes, Full Deck suggested developing a comprehensive Resources for Families section. This treasure trove of information will no doubt attract site visitors from all over the country— boosting their site rank at the same time. Next Step Digital expertly built the site in the easy-to-use WordPress interface enabling staff to quickly update site content and post the latest news.

Join this lively group September 20, 2013 for Killer Karaoke, a murder mystery dinner fundraiser.

Brochures with Emotional Appeal

Wednesday, December 19th, 2012

CHALLENGE Behind closed doors, an estimated 30,000 acts of domestic voilence occur every year in Dutchess County. Grace Smith House supports and empowers women and their children to live free from domestic violence. Neither the look nor the content of their printed materials adequately targeted the women they serve or the donors who support their vital services.

FULL DECK DESIGN SOLUTION Echoing their open door logo and tagline, Full Deck Design used a photograph of a purple door to brand the look of a suite of brochures. Powerful photographs of women were inlaid in the door panels to best appeal to three different groups—women and teenage girls involved in violent relationships and potential donors. By creating three separate brochures, GSH was able to develop content to address the distinct needs of each group.  The widespread dissemination of the brochures and complementary flyers will hopefully help spread the word that GSH is a safe haven and powerful resource in our community. Please consider including Grace Smith House in your charitable plans this holiday season and in the coming year.

HOW CAN WE HELP YOU? Our creativity and original thinking can help your business develop impactful promotional pieces, too. Give us a call at 845-266-3852 or email us -  to see how we wake up your business image!

 

Develop Reports that People Want to Open

Wednesday, August 15th, 2012

CHALLENGE MAP engaged Idealware to research how commonly used technology could help the more than 500 nonprofit organizations they service in Minnesota. Printed and web versions of the resulting research report were going to be widely distributed and MAP wanted to ensure that it was visually engaging, supported its technological theme and conformed to their existing brand.

FULL DECK DESIGN SOLUTION Full Deck’s cover design features a team of professionals visually and figuratively looking forward. A modernistic arc that leads the reader into the report and the background circles lends the tech-y feel they wanted. MAP’s branding was supported by making their logo the main cover focus, using their corporate colors and a rectangular band on the cover.

Each interior section opens with a large photo of people working in situations typical of MAP’s client base. To further maintain visual interest in the report’s interior, Full Deck created colorful charts, selected key points to feature as callouts and designed a distinct look for Case Study pages. If you’d like to read the full 44-page report, please visit  www.mapfornonprofits.com/innovation.

HOW CAN WE HELP YOU? Our creativity and original thinking can make your next report something people save, too. Give Full Deck Design a call at 845-266-3852 or email us to see how we wake up your business image!

Producing Lengthy Reports for Less!

Monday, June 20th, 2011

CHALLENGE Idealware is a nonprofit organization dedicated to researching and evaluating software for the nonprofit community. Once or twice a year they compile a comprehensive review of open source (free) Content Management Systems (CMS) that enable organizations to modify website content inhouse. The 82-page report compares WordPress, Joomla, Drupal and Plone.

FULL DECK DESIGN PARTICIPATION FDD’s expertise with layout software Adobe Indesign helps reduce report production time. Master page templates with page numbers, footers and page text boxes ensure consistent positioning and automatic page numbering. The table of contents was generated automatically with page header and subheader levels. The complicated charts were easy to duplicate using chart styles. Because the final report will be printed in hard copy as well as posted online as a PDF, image files were converted printable format and resolution verified. By the way, if your organization is considering a CMS for your website, this report is a must read.

HOW CAN WE HELP YOU? If your organization produces reports or newsletters, we can help you save money by reducing production time, too. Give us a call at 845-266-3852 or email us to get an estimate.

A Professionally Designed Brochure Might Lead to Increased Donations

Saturday, June 18th, 2011

CHALLENGE Blue Belt Janicik, Inc. is a not-for-profit organization with the goal of promoting bicycle safety and awareness to cyclists and motorists across the U.S. The organization was founded by Colleen Janicik whose son was tragically killed in a bike crash. Blue Belt’s brochure lacked visual appeal and didn’t present information clearly.

FULL DECK DESIGN SOLUTION Blue Belt’s bike safety goals are immediately conveyed with a full-size cover image of a bicyclist riding on a country road and three smaller images that highlight bike safety rules. Blue Belt’s mission and donation information are prominently displayed on the foldover panel. On the inside, bright colors and photographs reinforce safety facts. Full Deck extended usability by adding a mailing panel on the back. Most importantly, the brochure conveys a sense of professionalism that will hopefully translate into increased donations for this worthy cause.

HOW CAN WE HELP YOU? Our creativity and original thinking can help your organization develop a brochure that appeals to potential donors, too Give us a call at 845-266-3852 or email us to see how.

Does Your Website Look Hacked Together?

Saturday, June 18th, 2011

CHALLENGE Water Without Borders helps people get clean drinking water all over the world. To save money, they had volunteers and board members handle their website. As a result, the pages didn’t have a consistent design sometimes giving viewers the false impression that they’d left WWB’s site. The varying designs also made it difficult to get information about their projects.

FULL DECK DESIGN SOLUTIONS To immediately establish WWB’s mission, Full Deck put the jarring statistic “Nearly 1 billion people don’t have clean drinking water” in oversized type inside a circle of water being held by a group of multiethnic hands. A clear, consistent secondary navigation bar makes it easy for viewers to explore the wealth of information on the site. To add visual impact to every web page, we selected the most eye-catching images from their archives; photo animations were created to illustrate their most developed projects. An easy-to-use WordPress blog was installed within the site for staff members to post news about the latest events and fundraising efforts. Embedding a blog has the added benefit of prompting search engines to reread a site with every post. WWB is hosting their Second Annual Walk for Water and Dash for Splash, a kids’ fun run on Saturday, October 2 at 10 am at 78 Stringham Road in LaGrange. Join them if you can!

HOW CAN WE HELP YOU? Our creativity and original thinking can increase interest in your organization, too. Give us a call at 845 266-3852 or email us to find out how we might help revitalize your website.

Developing a Brand for an Annual Event Can Save Big Money

Saturday, June 18th, 2011

CHALLENGE Art Studio Views is an open studio tour event organized by participating artists in the Rhinebeck area. The tour is held annually on Labor Day weekend, but artists and organizers vary from year to year.

FULL DECK DESIGN IDEAS The first year Full Deck was involved, we designed the complete ASV brand based on vibrant colors and dynamic shapes. This year we were able to reduce our time by more than half by limiting design changes to moving colors around and using last year’s files as templates for all print and web materials. Having the brand already established also freed up time for the organizers. This year’s tour is coming up soon! See some inspirational art and get a behind-the-scenes look at artists in their studios September 4th and 5th.

HOW CAN WE HELP YOU? If your organization holds an annual event, consider developing a brand that will last for several years. Give us a call at 845-266-3852 or email us to see what ideas we might have your next gala or special event.

Do Guests Keep Your Gala Book?

Saturday, June 18th, 2011

CHALLENGE Previously, budget restrictions forced the Hudson Valley Chapter of the Juvenile Diabetes Research Foundation to compile their Gala Book inhouse using word processing software. Short staffing inevitably made this a project carried out in a last-minute frenzy without benefit of design advice.

FULL DECK DESIGN IDEAS As part of its philosophy to give back to the community, Full Deck offered to help the struggling JDRF with their 2010 gala materials. We suggested they reconsider their whole approach to the Gala Book. We felt the book should be something gala attendees wanted to take home as a keepsake instead of leaving it behind on the dinner table. Full Deck organized the entire flow of the book to showcase JDRF. We developed a four-page centerfold insert highlighting JDRF key advances and partnership programs that could be reprinted later as a separate marketing piece. Brief callouts featuring JDRF fundraising programs and research programs were included throughout the auction listing. Support ads were tastefully grouped together and care was taken to ensure good print quality. Of course, the book looked beautiful, too!

HOW CAN WE HELP YOU? Our creativity and original thinking can increase interest in your organization, too. Give us a call at 845-266-3852 or email us to find out how we might help with your next gala or special event.

Affordable Way to Liven Up Your Home Page

Saturday, June 18th, 2011

CHALLENGE Idealware is a nonprofit organization dedicated to researching and evaluating software for the nonprofit community. As part of a recent rebranding, they had their website redesigned. The focus of the new home page is an animated series of images though Idealware’s work primarily consists of text-heavy documents.

FULL DECK DESIGN PARTICIPATION The new site differentiates each type of service Idealware offers with bright colors. By standing a group of covers upright, Full Deck created dynamic, 3-D-looking compositions for each category. The animation also includes captivating images and testimonial quotes from nonprofit organizations that have benefited from Idealware’s research. See the animation! If you don’t have the budget to overhaul your entire website, adding lively imagery to your organization’s home page is an affordable alternative.

HOW CAN WE HELP YOU? Our creativity and original thinking can increase interest in your organization, too. Give us a call at 845-266-3852 or email us to find out how we might wake up your home page.

IS YOUR ORGANIZATION FEELING THE GALA PINCH?

Wednesday, June 1st, 2011

CHALLENGE The Hudson Valley Chapter of the Juvenile Diabetes Research Foundation holds their annual gala in May. Though it is their largest fundraising source, the Hudson Valley chapter has limited funds to dedicate to the annual event.

FULL DECK DESIGN PARTICIPATION The national JDRF organization does a great thing by collecting design templates from chapters that hire designers for their gala materials and making them available for other chapters to use. It was a no-brainer for the Hudson Valley chapter to select one these design themes for this year’s gala. Full Deck used the design templates as a basis for all of the gala materials. We feel that establishing a brand for special events will make your organization look professional and inspire confidence among donors that their money is well spent. Perhaps your organization could make use of resources from another chapter or a sister organization.

HOW CAN WE HELP YOU? Our creativity and original thinking can increase interest in your organization, too. Give us a call at 845 266-3852 or email us to find out how we might help with your gala this year.