CHALLENGE Optimus Architecture specializes in large-scale healthcare projects throughout the Hudson Valley. Their existing website didnâ€™t reflect their comprehensive portfolio or their expertise in designing spaces that optimize work flow and improve the patient experience. The website had no meta data to help search engines find the site. Optimus wanted the ability to modify the site inhouse to keep it up-to-date.
FULL DECK DESIGN SOLUTION Full Deck DesignÂ created a super clean, contemporary site that showcases Optimusâ€™ impressive portfolio. A home page animation allows Optimus to quickly demonstrate the breadth of their work with quality images of their best projects. Potential clients get a real sense of their design and planning skills by reading detailed project descriptions and reviewing project photos on individual project pages. The entire site was expertly built by Next Step Digital using WordPress, a free open source content management system. The custom projects component that NSD built allows the Optimus team to easily add projects with multiple images and descriptions. Full Deck developed a focused meta data plan to improve Optimusâ€™ site ranking on key searches and set them up with a Google Analytics Account to track future site traffic.