CHALLENGE Stephanie Mauro, President of College Planning 101, helps high school students develop a plan for college. She  works with a testing agency to evaluate student interests, assists with the application process and helps families figure out how to pay for college. Stephanie needed professional marketing materials to hand out at seminars and different information depending on the audience—students, parents, financial institutions and special interest groups.

FULL DECK DESIGN SOLUTION Initially, Stephanie approached FDD to design a brochure. After reviewing College Planning 101’s presentation, however, we felt a better approach was to develop a series of inserts that could be mixed and matched depending on the audience. We also felt that including worksheets to help students gather, organize and evaluate necessary college prep information would be an invaluable tool. The final package included 3 informational inserts and 5 worksheet inserts. Parents and students will no doubt share these inserts with friends and when they do, College Planning 101’s contact information will be right at their fingertips. If you’ve got a high schooler getting ready for college, be sure to attend one of Stephanie’s free seminars and consider hiring her to help guide your family through the college craziness.

HOW CAN WE HELP YOU? Consider having us review your company’s marketing materials. Our creativity and original thinking can help you, too. Give Full Deck Design a call at 845-266-3852 or email us to see how we wake up your business image!

CHALLENGE Morgan Motors of New England is the largest Morgan parts dealer in the U.S. The company’s initial website was set up not long after they opened their doors in 1983. Designed and maintained by a dedicated employee who took on the burden of learning how to program, the site had become difficult for customers to use, didn’t have good results in many Google searches and was built in sections like a house with multiple additions.

FULL DECK DESIGN SOLUTION Our first hurdle was to reevalute how the store was structured. After investigating how other auto stores categorized their parts, we developed a table of contents for Morgan’s inventory. We proposed a new site map making the most visited pages quick and easy to find. The British and U.S. flag, red-white-and-blue design celebrates the heritage of the British-designed car and the American-based business. To boost search results, we developed relevant key words, descriptions and titles for site pages. Because they sell thousands of parts, the cost of purchasing an updated ecommerce package was sizable. We opted to work within the existing ecommerce package and were able to make it work despite the “vintage” interface. The result is a clean-looking, organized site that shoppers find a pleasure to visit.

HOW CAN WE HELP YOU? Consider a fresh look for your company’s website or estore. Our creativity and original thinking can make your customers happy, too. Give us a call at 845-266-3852 or email us to see how we can wake up your business image!

CHALLENGE Half Time wanted to increase holiday sales with an enewsletter campaign that targeted each of its three main profit centers.

FULL DECK DESIGN SOLUTION Half Time uses a software system that handles instore cash register as well as online sales. FDD recommended trying the system’s promotional email capability which had not been fully tested. The first challenge was to create a complete database of email addresses from all sources. FDD then developed an HTML template using the built-in email component including a promotion code to track sales for each campaign. We kept text and images separate so that people could read the message even if they have the image download feature of their email sofware turned off. Finally, FDD developed a series of fun emails to target holiday gift-buying customers with varying degrees of beer knowledge as well as a series of emails rewarding customers who had made online purchases within the last year. The results—a stunning increase over 2010 sales.

HOW CAN WE HELP YOU? Consider developing an enewsletter campaign to increase your company‘s sales. Our creativity and original thinking can help you, too. Give Full Deck Design a call at 845-266-3852 or email us to see how we wake up your business image!