CHALLENGE A 50-year anniversary and an expanding territory created the necessity to change the name of this vibrant arts organization from The Dutchess County Arts Council to Arts Mid-Hudson. A logo was created, but AMH needed a completely new corporate identity.
FULL DECK DESIGN SOLUTION Full Deck Design built a clean, distinctive identity based on the retro yet contemporary Clarendon typeface from the logo. Templates were developed in Adobe Indesign to allow staff to quickly create engaging flyers and post cards inhouse.Â FDD completely rethought the weekly enewsletter. To reduce scrolling and boost interest, we recommended abbreviating event listings to titles and dates. Subscribers can easily access more detailed information by clicking the Read More links leading to AMHâ€™s website. Prominent spots highlight the weekly sponsor and featured events. Ways to get involved with AMH and opportunities are quickly accessible in the sidebar. The overall result is a corporate identity that reflects AMHâ€™s role as arts innovator, advocate and organizer.