CHALLENGE Morgan Motors of New England is the largest Morgan parts dealer in the U.S. The company’s initial website was set up not long after they opened their doors in 1983. Designed and maintained by a dedicated employee who took on the burden of learning how to program, the site had become difficult for customers to use, didn’t have good results in many Google searches and was built in sections like a house with multiple additions.

FULL DECK DESIGN SOLUTION Our first hurdle was to reevalute how the store was structured. After investigating how other auto stores categorized their parts, we developed a table of contents for Morgan’s inventory. We proposed a new site map making the most visited pages quick and easy to find. The British and U.S. flag, red-white-and-blue design celebrates the heritage of the British-designed car and the American-based business. To boost search results, we developed relevant key words, descriptions and titles for site pages. Because they sell thousands of parts, the cost of purchasing an updated ecommerce package was sizable. We opted to work within the existing ecommerce package and were able to make it work despite the “vintage” interface. The result is a clean-looking, organized site that shoppers find a pleasure to visit.

HOW CAN WE HELP YOU? Consider a fresh look for your company’s website or estore. Our creativity and original thinking can make your customers happy, too. Give us a call at 845-266-3852 or email us to see how we can wake up your business image!

CHALLENGE Half Time wanted to increase holiday sales with an enewsletter campaign that targeted each of its three main profit centers.

FULL DECK DESIGN SOLUTION Half Time uses a software system that handles instore cash register as well as online sales. FDD recommended trying the system’s promotional email capability which had not been fully tested. The first challenge was to create a complete database of email addresses from all sources. FDD then developed an HTML template using the built-in email component including a promotion code to track sales for each campaign. We kept text and images separate so that people could read the message even if they have the image download feature of their email sofware turned off. Finally, FDD developed a series of fun emails to target holiday gift-buying customers with varying degrees of beer knowledge as well as a series of emails rewarding customers who had made online purchases within the last year. The results—a stunning increase over 2010 sales.

HOW CAN WE HELP YOU? Consider developing an enewsletter campaign to increase your company‘s sales. Our creativity and original thinking can help you, too. Give Full Deck Design a call at 845-266-3852 or email us to see how we wake up your business image!

CHALLENGE Ashe Organizing Solutions (AOS) owner Colleen Ashe wanted to create an eye-catching brand that would help attract potential customers.

FULL DECK DESIGN SOLUTION FDD tackled the logo first establishing a distinct, contemporary design. Grouping circles by color and size in a dynamic pinwheel within the ‘O’ of AOS illustrates the beauty of organization. The brightly colored brochure cover features an enlarged version of the logo pinwheel revolving around—and calling attention to—AOS’s  Life simplified tagline. The website’s navigation is easy-to-use and completely unique—images of potential customers pop up as you roll over a series of brightly colored circles. The end result for AOS is a bold, contemporary brand that prospective clients will remember when they have a need for organizing services.

HOW CAN WE HELP YOU? Consider refreshing your company‘s brand. Our creativity and original thinking can help you, too. Give Full Deck Design a call at 845-266-3852 or email us to see how we wake up your business image!

CHALLENGE In 2011, the Dutchess County Regional Chamber of Commerce consolidated with the Greater Southern Dutchess Chamber further expanding its role in the region’s business community and creating a need for updated logos.

FULL DECK DESIGN SOLUTION Since its inception as the Poughkeepsie Chamber of Commerce, the logo has included the Mid-Hudson Bridge. To honor that history, the new logo also features the bridge. In complete departure from the previous detailed illustration of the entire bridge, however, Full Deck focused on one bridge tower. The fluid curves suggest the flexible, forward-thinking and welcoming nature of the Chamber’s staff, members and policies. Similarly, the goal for the Chamber Foundation’s logo was to maintain continuity with the old logo by featuring an acorn. Full Deck created a lively tree from multi-colored leaves and acorns representative of the dynamic students the organization nurtures. An acorn at the base of the tree ties in with the Foundation’s “Sowing the seeds of leadership.” tagline. Both logos were selected by graphic design book superstar David Carter to include in his Logos 2 collection in 2012.

HOW CAN WE HELP YOU? Consider updating your logo if your company has undergone an organizational change or if the logo is no longer representative of your organization’s mission. Our creativity and original thinking can help you, too. Give Full Deck Design a call at 845-266-3852 or email us to see how we wake up your business image!

CHALLENGE Simplicity is a new kind of boutique combining new, vintage and eco-friendly clothing, accessories and home goods. Shop owner Megan Lawrence wanted to have a web presence the day she opened her doors—before she had any merchandise!

FULL DECK DESIGN SOLUTION Team member Andrea Rhodes, owner of GiG Marketing, made this project easy by developing mood boards and finding photos that perfectly conveyed the inviting feel of the store. With one oversized silhouetted image and a row of small photos, Full Deck’s classic yet fresh design draws attention to the eclectic treasures shoppers can expect to find. The easy-to-use WordPress blog that’s embedded in the site allows Megan to post new finds as they come in and not have to know a thing about programming! Buy something for your mom with this 10% coupon offered exclusively to Full Deck Design readers! Simplicity is located at 1820 New Hackensack Road in Poughkeepsie, click here for directions.

HOW CAN WE HELP YOU? Our creativity and original thinking can increase interest in your company, too. Give Full Deck Design a call at 845-266-3852 or email us to find out how we could wake up your website! Or, Get it Going and contact Andrea at GiG Marketing 917-991-1055.

CHALLENGE Daniel Contelmo is an accomplished architect with a stunning portfolio of private homes built throughout the Hudson Valley.  A new website design needed to highlight the beauty of the work and appeal to his selective clientele.

FULL DECK DESIGN SOLUTION To underscore the quality of his architecture, an oversized image is the focal point of each page. Key to the site’s success, Full Deck used a variety of Photoshop tools to bring out the best in each image. The resulting vibrant glimpses into Contelmo’s homes give prospective clients a tangible sense of his design style and attention to detail. Full Deck’s understated design elements—a unique navigation system using circles and a soft color palette—add to the sophisticated feel.

HOW CAN WE HELP YOU? Our creativity and original thinking can increase interest in your company, too. Give us a call at 845-266-3852 or email us to find out how we could wake up your website!