ellenDegeneresWide-01

Define your Marketing Goals

Define your Marketing Goals
Tagging a complete stranger on the street could be entertaining—or possibly dangerous depending on where you are. This kind of knee jerk, impulse approach is not …READ MORE.

whoopiGoldbergWide-01

Evaluate your Current Marketing Materials

Evaluate your Current Marketing Materials
If you were to gather all of your marketing materials on a table, would they look like they belong to the same organization? Even if …READ MORE.

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Write an Effective Positioning Statement

Write an Effective Positioning Statement
A positioning statement succinctly describes your target market(s) and how you want them to experience your brand. Don’t confuse a tagline with a positioning statement. …READ MORE.

Nonprofit Takes Campaign Viral

As designers, we thrive on the challenge of creating the tools that will enable our smaller businesses and nonprofits to handle their own marketing. But, when a client calls to …READ MORE.

IlizaSchlesingerWide

Every Business Needs a Mission Statement

Every Business Needs a Mission Statement
In order to be successful, you need to care—a lot—about what your clients or customers think! In fact, it should be something you think …READ MORE.

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What is a Brand?

Chris Rock’s words may be a harsh way to describe why branding is critical to marketing success. But, establishing a brand—a look and tone that people recognize—is the sure …READ MORE.

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9 Quick Tips to Writing a Good Tagline

9 Quick Tips to Writing a Good Tagline
Great taglines look simple, effortless, almost obvious. If you’re trying to develop a tagline for your business, don’t burden yourself with trying …READ MORE.

15 Sites with Wow Full-Screen Image Appeal

Heres Tocchetti
http://www.hermestocchetti.com

The personal web site of the Italian photographer Hermes Tocchetti. Spectacular imagery, engaging interface. Have fun scrolling.

Dans La Peau Du PSG
http://danslapeaudupsg.orange.fr/#preload

Like to play soccer? Inventive, immersive video experience. …READ MORE.

Laugh Your Way to Better Marketing Table of Contents

Home Work

Marketing 101: What makes your business or organization unique?
9 Quick Tips to Writing a Good Tagline
Every Business Needs a Mission Statement
Write an Effective Positioning Statement
Evaluate your Current Marketing …READ MORE.

A Collection of Ampersands

In the process of designing a logo and the company name might include an ampersand. Did a search through my 8,000+ fonts and came up with my top 21 …READ MORE.